Anglia61
1 post
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I have just seen, for the second time today,an advert by Coke about the benefits of Coke Zero and how the guy, who gave everybody their Coke drink, had substituted diet Coke or Coke Zero because the taste was "as good". Imagine the scenario if myself or another insulin dependant diabetic needed an urgent "hit of sugar" to counter a hypo only to find the reason they were a heap on the floor of a cinema was due to a "twit" who hadn't thought it through or seen the bigger picture. Just like beef if I buy and pay for something that is what I expect to get and not just because it tastes good but because it will save my life!!! I have been a type 1 diabetic for over 55years and a competing circuit racing driver so I have a good idea what is needed to keep on the straight and narrow. Should someone "advise" Coke to remove their advert or do we, as diabetics, have to be second class citizens because a world wide co-operation wants to sell product! Brian Webb, 58, Kent. (This is my first post, What a doozie)
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novorapidboi26
DAFNE Graduate
NHS Lanarkshire
1,819 posts
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Welcome Brian,
I think the advert is simply trying to convey the fact that full fat drinkers don't need to sacrifice flavour if they are looking to cut back on their calorie intake.....
There wont be any thought to diabetic I would imagine, but there is no need in my opinion, as the scenario played out in the advert would never actually happen..
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Apollo
DAFNE Graduate
Queen Mary Hospital, Sidcup
45 posts
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When I first saw that ad I also thought "what if I'd just had a hypo, that bloke could have killed me!", especially as my hypo cure of choice is a red can of cocacola. That said it's a very rare occasion I don't walk out the door with either a can of coke or some other hypo treatment on me as I don't want to be dependent on finding an open retailer to supply me with the sugary goods that I need.
The reality of the ad though is it's staged, the odds of even half the cinema having decided to buy a coke let alone everyone in there is so remote it would have taken them years of attempts to have filmed that ad. Also as good as they have got coke zero I would lay down £20 that in a blind taste test I could tell them apart without a problem. So while the situation itself is poorly thought out, even ignoring diabetics and just looking as you hinted at the recent horse meat scandal of miss selling & how the public is against that, it is advertisers poetic license and not something to be taken seriously or a deliberate maligned attempt to rail road diabetics as second class citizens.
If that were something they were doing in the real world then I'd agree with you but as it stands I'd just ignore it.
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